A NEW START
A blank slate. A fresh page. The world and all its possibilities. To wake up each day asking ourselves “What will we create today?” and, from our wildest dreams, make it a reality. We dream, we wake, we make. What an incredible privilege to have.
Each project for us is a dream come true, literally. We talk often of how we have changed as people in almost 10 years of working in the watch industry; how our ideas have changed as we’ve developed more skills and knowledge, and how our watch design DNA has changed too.
The brief for this project was simple: design a watch that we would want to wear day in, day out. A watch that fulfils the dreams of nearly a decade of persistence and determination, of growth in design and vision as to what makes a beautiful watch. An object that might find its way into the dreams of others, over generations of dreamers. The Daytimer is the distillation of what makes a Marloe watch ours.
We forget sometimes that we can design and make whatever watches we want. We are bound by no rules, no guidelines and no demands, other than those we impose upon ourselves. We create unique, meaningful watches, and we do it our way, using the Marloe Method, and nothing can hold us back.
We are the music makers,
And we are the dreamers of dreams.
To the future and whatever it may hold.
OLIVER GOFFE - OPERATIONS & MARKETING
There’s a reason that Marloe is regarded as the most customer-loyal and friendly watch company around. It’s because of Oliver’s unwavering commitment to doing things the right way; he could be called a perfectionist, but we prefer to call him immensely pernickety.
GORDON FRASER - CREATIVE & PRODUCTION
Design through immersion is what makes each Marloe watch unique. A professional empathiser, Gordon highlights the spirit of pioneering, human endeavour and love of discovery in everything we do. A patriotic Scotsman, lover of pretzels and whisky. Maybe jazz too.
DAYTIMER
“A WATCH i CAN WEAR DAY IN, DAY OUT”
The Daytimer, or ‘Gordon’s Watch’ as it was called in our production documentation, began with thoughts about what I craved in a watch that I would wear every day. A selfish approach undoubtedly, but one that focused my mind on what it was that made me fall in love with wristwatches in the first place. What is it that makes a watch engaging? What makes a watch wearable? Comfortable? Discreet? Clean? Busy? All questions that were fed into the dream-world for answers, and the response was immediate.
10 years ago, I looked through a misted porthole at the designs that set my heart aflame, dreaming about the day that I could design my own. Those designs were exercises in negative space, in the things that weren’t said and the textural shifts that alluded to, rather than spoke outright, the message that resonated with me: simplicity and clarity.
From that point, over the many projects we’ve undertaken, I’ve tried to follow that same ethos - let the details speak for themselves, follow our hearts and our desires, rather than give in to the pressure of fitting in. Sometimes it has succeeded. Other times not. This time the intolerance of imperfection has driven the Daytimer to a place we’ve not been before: catharsis.
INFINITY AT OUR DISPOSAL
Sometimes you crave the dream-world but sleep eludes you. Other times the dream-world appears through the mists of slumber to reveal, in glorious technicolour, the answers you seek. I think the dream-world was waiting for me this time. The Daytimer design process, from first thought to resolved concept, took a single weekend. The instruments were tuned in earnest, but deep down the music was already playing.
Facing a blank page with infinity at your disposal, the sheer scope of possibility can bind the gears of creation. Yet this time the page was filled furiously - not with flights of fantasy from the fringes of the dreamscape, but with a refined simplicity and deference to the joys of subtlety.
A watch that hides as much as it shouts. A curving, reflective case design that wraps around your wrist, becoming part of you. An expansive edge-to-edge dial affording a clarity of vision that astonishes the eye. It’s a fascinating tension, created through knowledge gathered from nearly a decade of dreaming; the Daytimer wears small, but reads big. It’s discreet yet present, there when you need it and imperceptible when you don’t.
FORM AND FUNCTION
Which case style or features constitute a watch that you don’t just tolerate because you love the dial, but make you want to wear it every day? Things that make you reach past all the other options available to you in the morning, and choose this one because it makes you feel great? Going through my research processes over the years for each project, it always begins at the point where wristwatches transitioned from the pocket. Those beautiful, smooth, rounded pebbles housing manual winding movements were made that way for a reason. They felt great to hold in the hand.
The trench watches prevalent in wartime - pocket watches with soldered wire lugs - took that tactile form to the wrist. Over a century of watch design, cases have appeared in every fathomable form, but I keep gravitating to the beginning of it all. There are huge benefits to the trench style of case: having the lugs drop down dramatically means that we benefit from a reduced lug-to-lug dimension, making the watch sit perfectly in the middle of the wrist without overhang. It also affords greater choice in terms of suitable straps, from leather to Nato to rubber or flat-ended metal bracelets.
The pocket-watch style case also lends itself to edge-to-edge dial apertures, making the Daytimer’s 37.70mm dial diameter read a lot larger and closer to your touch than if it were tucked deep inside a bezel. The balance of wearability and discretion, but also a perceptively bigger dial, can thus be struck.
MICRO MACHINE OF MAGNIFICENCE
Daring to dream that one day we could use a Swiss movement in one of our designs, 2017 saw that dream come true with our Haskell range. So proud were we that the words “Swiss Made” appeared on the dial, that the news of the supplier of those movements closing their doors to third parties came as a devastating blow, albeit temporarily.
Another group of dreamers had been working diligently away in their own workshops, crafting their own mechanical wonders, and it was with these beautiful micro machines that the Haskell lived on.
We’ve used several of Sellita’s movements in our watches since then and it was with no small excitement that, when dreaming about what engine I’d love to have in our Daytimer, the Sellita name was first to materialise. But not just any old movement.
The Sellita SW261-1 M is a more niche calibre than you might think, and it’s down to one very simple reason: pinion distance. You see, for the standard SW216-1 movement the pinion is quite close to the middle of the dial, making it comparatively hard to have a prominent, spacious sub-dial - it would intersect the hand stack rising from the centre, and small diameter sub-dials would be all that’s achievable.
Having a greater distance from the middle affords a bigger sub-dial diameter, giving us the space to place the date window at 6 o’clock, keeping the symmetry, creating beautiful balance and cleaning the entire dial of distracting oddities. A truly magnificent micro machine.
USING THE SENSES
You’re initially drawn in by sight, but a funny thing happens when you first hold a manual mechanical watch. It feels solid. There are no bearing assemblies for automatic rotors to bring rattles and whirrs, just a solid block of metal and sapphire. Turning the crown, there’s an immediate sensation, through the fingertips, of mechanics in motion - the click of the clickspring and the turn of the train.
Another funny thing happens once this sensation has taken hold - you lift the watch to your ear, so that you can hear those wheels, cogs, pallet fork and balance wheel ticking, moving, turning inside.
These three senses of vision, touch and sound elicit a singular response: joy. A smile cracks across a face. Eyebrows lift in astonishment. Eyes open wide in wonder. This is a machine, and it has come to life through touch alone. It’s mesmerising, captivating and enchanting.
Achieving this reaction demands a special interaction through the crown; transferring energy from your body to the movement, aligning the hands and setting the date. If that crown is awkward or fiddly, too small, too big, misshapen or slippery, then all is lost. The smile fades. The connection is broken. The love is gone.
Just as well then that the crown on the Daytimer is the most joyous of crowns ever to have been presented for touching since the dawn of crowns. It’s a doozy, and you should know - you’re touching it right now.
PEACEFUL SYMMETRY
A hopeless search begins with confusion and ends in dismay. We don’t dream to be frustrated. We dream to be inspired, surprised or delighted. A watch dial must light the way with glowing clarity. It’s the centrepiece, the big show.
We’ve long championed symmetry as a means of building balance and cohesion into our dials; asymmetrical disruptors, cluttered indecision or over-stimulated micro details all combine to make reading the time a chore. And that is abjectly not what a watch is for.
Convenient. That’s a good word to use. Compendious, a better one. Concise, even better. But the word we use to describe the Daytimer dial is not a c-word but a p-word: peaceful. The dial is arranged in such a way as to make looking down in search of the current time a peaceful process, made possible with symmetry of design and with integration of complications through eccentricity.
The minute track, anchored to the bold outline, flaring like the sun, and the hour blocks, bridging two textures, are held in perfect concentricity. The sub-dial, anchored to the lower hemisphere and a date window within, following suit. The north and south hemispheres are balanced with the larger ‘12’ numeral and the final use of our full logo on a watch dial. It’s a layered approach affording unparalleled speed of time referencing, while keeping simplicity at the heart of it all. I dreamed of peaceful symmetry and found it here.
FUTURE DREAMERS
“I love your drawings Daddy, can I do one too?”
Kind words spoken from small lips into cynical ears, from a decade spent searching for meaning; to exist in a place where dreams collide and magic is witnessed.
Looking into her face full of wonder and asking “What do you dream about?” brings a world of imagination to life. And so that’s what I did. I asked my daughter to draw what she dreamed about, what her wee mind processed from a day of learning and seeing new things for the first time.
She drew a fox looking up at the smiling sun, wondering what it was so happy about.
But then a starry night sky filled with angels, unicorns, moons, smiling faces, sausage dogs and deer. It’s within the darkness that the magic reveals itself.
To have a mind crammed so full of happiness, starlight and mythical animals epitomises the innocence of youth. It has to be embraced, protected and celebrated before it’s gone with the unrelenting, abrasive sands of time.
Our final collectors’ card is a special one to match a special watch. Cast a UV torch over the card and you too can take a moment to peer through the window of an 8-year old’s mind, and marvel at the beautiful dream-world she finds.
KEEP THE HEID
LONG TIME DEID
We talk about our impact on the world as we follow our trajectories from entry to exit. What will be left behind? Did I make people happy? Was I happy? Did I succeed in my goals? What will I be remembered by?
The hope is that the things we create while we’re alive and thriving will continue beyond our waking life and, if we’re lucky, inspire many more generations. It’s rare for it to happen, given how many dreamers are working towards this very end, but it’s still a good place to start, and continue on from.
Watches are a wonderful medium for creating a legacy simply through the fact that they can and do last forever. Designing with this in mind, I try to stay away from trends or blips in the zeitgeist and design with placement in the unfathomably wide landscape of ‘good design’. Timeless is a word often used to describe a design or object that transcends movements or fashions, and exists in its own place of the ‘everything’.
It would be rude and wildly arrogant to think that the Daytimer is one such object, but if that’s our target and we work diligently and meaningfully towards it, then maybe we might achieve it. But for now the goal is to make the very best watches that have meaning, are designed with intent and steer away from the quirky fad.
AND WE ARE THE DREAMERS
OF DREAMS
Watching Charlie and the Chocolate Factory with my then 5-year-old daughter I realised, for the first time, that our perspective changes as we get older. Things you held close as a child evoke different feelings as an adult. If you are lucky enough to become a parent, your world view and reference point shifts irrevocably.
I used to wish I could be Charlie and have all that chocolate. Watching again as a parent I found an astonishing empathy for Charlie, moved almost to tears watching him getting teased for being able to afford just two bars of chocolate, in his pursuit of the golden ticket. And watching his mum struggling to provide, not just for Charlie, but for four other, bed-ridden seniors yet singing “Cheer up Charlie”. That Grandpa Joe was miraculously energised at the prospect of a tour around a chocolate factory is a deeper discussion for another time.
During their factory tour, whilst licking the wallpaper, Veruca Salt incredulously asks Willy Wonka what a Snozzberry is. Willy Wonka replies “We are the music makers, and we are the dreamers of dreams.” It stuck with me, as I looked down on my wee, funny person giggling away at all the colourful things on screen, and wondered when I’d stopped dreaming.
It’s one of those things, growing up, understanding that you lose innocence through knowledge of how the world operates. Dreaming is relegated behind achieving, and maintaining, success. To survive is the new dream, even if that means you never enter the dream-world again. To stop dreaming is to accept that how things are is how they will always be. When did I stop dreaming?
I still remember saying to Oliver that, if we could ever make Marloe a career, how incredible it would be. I dreamed of a life spent designing watches and making an impact on other people’s lives through the instruments of time. That dream became a reality but now, on consideration, I think I stopped dreaming as we approached 2020.
Dreams are not the end of the rainbow, they’re the start. In a way dreams are a door, and you work hard to manifest the key to open it. If you’re lucky enough to open the door, it reveals the mechanics of keeping that dream alive, and so overwhelming is the machine that drives dreams, that it takes everything you have within you to understand it. It consumes every waking thought, and the dreaming fades.
Designing watches means a lot more than scribbling on paper, and over the Covid years, the energy required to design watches was placed elsewhere - survival was key. Returning to the dream-world I found that my dream had turned into a nightmare, through self-doubt and lack of confidence. Adrift in the clouds with no rudder to steer me, it was Oliver who dropped the anchor - why have you stopped dreaming?
The Daytimer project was the result of finding my way again, of opening myself up to dreaming, of hope and a future that could be great, if we want it to be. Through the process of bringing the Daytimer to market I’ve realised that dreaming is essential to everything, in both my professional life and my personal world, if I want to enjoy this quite remarkable trip through time. We can make our own music, if we want to. And we can dream wild, beautiful dreams, if we just get out of our own way.
OPERATING THE DAYTIMER
WINDING THE MOVEMENT
POWERING YOUR DAYTIMER
Inside your Daytimer is a manual, handwinding, mechanical movement. The movement is powered by your touch; each turn of the crown injecting life into your watch.
Winding your Daytimer every day keeps it ticking. The necessity to wind your watch may at first be unfamiliar, but soon enough you will find winding your watch in the morning before you head out to the hustle and bustle, or at night just before you get that well-earned shut eye, becomes part of your daily routine.
Wind confidently in a clockwise direction (with the crown facing you) until you feel the crown bouncing back in your fingers. Once this starts happening wind more slowly until you feel a firmer resistance and eventually a hard stop. This feeling of resistance is the mainspring within your Daytimer coiling tighter and tighter.
This full charge will keep your Daytimer ticking for over 40 hours. Quite awe-inspiring considering it’s all down to the tiny strip of metal slowly releasing its energy.
CHANGING ThE TIME & DATE
A SIMPLE PROCESS
The SW261-1 M is an automatic movement with 3 hands and a date complication, meaning that when and how you set your watch is a bit more important than just a 3 hander.
Important to note that you must not change the date between the hours of 10pm - 3am. The date wheel has very fine teeth that are connected to the time mechanism (so that the date changes at midnight every day). If you try and force a change during this time, there’s a very small possibility that there could be damage to these small teeth. Best just to wait until the morning to update the date.
With that in mind, the process is simple. Pull the crown out and set the date to the day before the current day, so for example if you’re waking up to the 3rd of the month, set the date to the 2nd. Then pull the crown all the way out, which will stop the seconds hand moving (hacking function) and allow the hour and minute hand to be set.
Progress the hour and minute hand around the dial clockwise until the date switches over to the current day - this puts everything in alignment with the current day, and means the date will progress at midnight as designed. Simply set the current time and, once happy, push the crown all the way in again. This will kick the seconds hand into life again, showing that your watch is now accurate, on-time, under power and showing the correct date.
SPECIFICATIONS
SWISS MADE x BRITISH DESIGN
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Swiss Made
41mm diameter x 10.5mm depth
20mm strap width
Pocket watch inspired case
Sapphire crystal with dual side anti-reflective coating
Exhibition caseback
Multi-layer dial with dual textures
Rounded hand design
Sub dial running seconds
BGW9 SuperLuminova hands and dial marks
10 ATM
68g
2 year warranty
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Sellita SW-261-1 manual movement
Swiss Made
28,800 bph
23 jewels
45+ hour power reserve
Quickset date at 6 within sub-seconds
Accuracy of -10 ~ + 30 sec/day
Hacking function
Incabloc anti-shock
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A mechanical movement, like a car engine, uses oils to lubricate the moving parts. Over time this fine grade of oil can become gloopy, causing your movement to lose accuracy. Every 4-5 years, think about having your watch cleaned and re-oiled by a professional - it’ll keep everything ticking along nicely.
The Daytimer enjoys a 2-year limited warranty which covers manufacturing defects. T&C - see our website.
ODE
by Arthur O’Shaughnessy
We are the music makers,
And we are the dreamers of dreams,
Wandering by lone sea-breakers,
And sitting by desolate streams; —
World-losers and world-forsakers,
On whom the pale moon gleams:
Yet we are the movers and shakers
Of the world for ever, it seems.
With wonderful deathless ditties
We build up the world’s great cities,
And out of a fabulous story
We fashion an empire’s glory:
One man with a dream, at pleasure,
Shall go forth and conquer a crown;
And three with a new song’s measure
Can trample a kingdom down.
We, in the ages lying,
In the buried past of the earth,
Built Nineveh with our sighing,
And Babel itself in our mirth;
And o’erthrew them with prophesying
To the old of the new world’s worth;
For each age is a dream that is dying,
Or one that is coming to birth.
A breath of our inspiration
Is the life of each generation;
A wondrous thing of our dreaming
Unearthly, impossible seeming —
The soldier, the king, and the peasant
Are working together in one,
Till our dream shall become their present,
And their work in the world be done.
They had no vision amazing
Of the goodly house they are raising;
They had no divine foreshowing
Of the land to which they are going:
But on one man’s soul it hath broken,
A light that doth not depart;
And his look, or a word he hath spoken,
Wrought flame in another man’s heart.
And therefore to-day is thrilling
With a past day’s late fulfilling;
And the multitudes are enlisted
In the faith that their fathers resisted,
And, scorning the dream of to-morrow,
Are bringing to pass, as they may,
In the world, for its joy or its sorrow,
The dream that was scorned yesterday.
But we, with our dreaming and singing,
Ceaseless and sorrowless we!
The glory about us clinging
Of the glorious futures we see,
Our souls with high music ringing:
O men! it must ever be
That we dwell, in our dreaming and singing,
A little apart from ye.
For we are afar with the dawning
And the suns that are not yet high,
And out of the infinite morning
Intrepid you hear us cry —
How, spite of your human scorning,
Once more God’s future draws nigh,
And already goes forth the warning
That ye of the past must die.
Great hail! we cry to the comers
From the dazzling unknown shore;
Bring us hither your sun and your summers;
And renew our world as of yore;
You shall teach us your song’s new numbers,
And things that we dreamed not before:
Yea, in spite of a dreamer who slumbers,
And a singer who sings no more.